{"id":2371,"date":"2024-08-02T08:23:55","date_gmt":"2024-08-02T08:23:55","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=2371"},"modified":"2026-03-26T15:49:42","modified_gmt":"2026-03-26T14:49:42","slug":"fresh-2-school","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/the-athletes-foot-planet-festival\/","title":{"rendered":"Planet Festival"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Planet Festival<\/h1><\/div><div class=\"tags\"><ul><li>The Athlete&#039;s Foot<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1000738118\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=4fb0f92050b2ea925f00037a1f8ee21a7a5c2dd33981392d584043f768210b65\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Wat voor festivalganger ben jij?<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Vraag<\/strong><br \/>\nThe Athlete\u2019s Foot, wereldwijde retailer van sneakers, sportieve streetwear en lifestyle, had afgelopen zomer onze Digitale energie nodig voor een nieuwe campagne. De formule is internationaal, maar de vestigingen worden gerund door franchisers. De vraag was een campagne te bedenken met een focus op het festivalseizoen. Het verzamelen van vooral lokale data, om daarmee leads en traffic te generen was dus extra belangrijk.[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival-Header-1520x816.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival-Header-1520x816.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.1.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.2.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.2.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong>Aanpak<\/strong><br \/>\nDoelgroep: GEN Z. Een diverse doelgroep, met uiteenlopende interesses. Een online quiz, bestaande uit 6 opmerkelijke vragen (lees: beetje humor en een korreltje zout), gaf de quizer h\u00e9t antwoord op welk festivaltype ze zijn. Wil je weten, toch? Bij het invullen van contactgegevens maakte ze kans op festivaltickets en merchandise. We brachten zes soorten festivalgangers in beeld met een soortnaam, bijpassende look \u00e9n sneakers.[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><video autoplay muted  loop=\"\" playsinline preload=\"metadata\" id=\"vimeo-video\" class=\"vimeo-video\"><source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1000738098\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=7512bf3d7fb0db7928f5190e446bacbde6d0212a99018b18be1a3d68b15a668a\" type=\"video\/mp4\"><\/video><\/div><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.3.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.3.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.4.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.4.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s&#46;k&#119;ast&#64;m&#101;g&#97;&#119;at&#116;&#46;&#97;&#103;&#101;n&#99;&#121;\">s.kwas&#116;&#064;&#109;&#101;&#103;&#097;&#119;&#097;tt&#046;ag&#101;&#110;c&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;d&#105;l&#108;en&#64;m&#101;g&#97;wa&#116;&#116;.&#97;&#103;e&#110;cy\">r&#046;&#100;i&#108;&#108;e&#110;&#064;m&#101;&#103;&#097;&#119;&#097;t&#116;&#046;&#097;&#103;e&#110;c&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3507,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[104,107,108],"portfolio-tag":[],"class_list":["post-2371","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content","portfolio-category-media","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Athlete\u2019s Foot - Planet Festival | Megawatt<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Megawatt met de Fresh to School campagne studenten inspireerde voor een frisse start. 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