{"id":435,"date":"2024-11-20T08:44:30","date_gmt":"2024-11-20T07:44:30","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=case&#038;p=435"},"modified":"2026-05-26T13:05:51","modified_gmt":"2026-05-26T11:05:51","slug":"succescampagne-coca-cola-what-the-fanta-megawatt","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/whatthefanta\/","title":{"rendered":"Fanta x What the Fanta"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>What the Fanta<\/h1><\/div><div class=\"tags\"><ul><li>Fanta<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/598850047\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=87f76588f90770a9a62118c3d043cf56d583bb29e73cfba1982425ac96c1a516\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Het is nieuw. Het is blauw. En iedereen heeft het erover.<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"TextRun SCXW61597432 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61597432 BCX4\">Achtergrond<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW61597432 BCX4\"><strong><span class=\"SCXW61597432 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW61597432 BCX4\" \/><\/span><span class=\"TextRun SCXW61597432 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61597432 BCX4\">Fanta introduceert regelmatig een nieuwe smaak waar alleen insiders vanaf weten. Zelfs de verpakking <\/span><span class=\"NormalTextRun SCXW61597432 BCX4\">verklapt <\/span><span class=\"NormalTextRun SCXW61597432 BCX4\">dan niets, behalve dat het Fanta is. Ze <\/span><span class=\"NormalTextRun SCXW61597432 BCX4\">schakelden ons in<\/span><span class=\"NormalTextRun SCXW61597432 BCX4\"> om lok<\/span><span class=\"NormalTextRun SCXW61597432 BCX4\">aal <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61597432 BCX4\">buzz<\/span><span class=\"NormalTextRun SCXW61597432 BCX4\"> te <\/span><span class=\"NormalTextRun SCXW61597432 BCX4\">genereren <\/span><span class=\"NormalTextRun SCXW61597432 BCX4\">die past bij de wereldwijde #WhatTheFanta-hype \u00e9n om de campagne af te sluiten met een knaller.<\/span><\/span><span class=\"EOP SCXW61597432 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Media<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW126895903 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW126895903 BCX4\">Aanpak<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW126895903 BCX4\"><strong><span class=\"SCXW126895903 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW126895903 BCX4\" \/><\/span><span class=\"TextRun SCXW126895903 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW126895903 BCX4\">We bundelden onze krachten met rapper <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW126895903 BCX4\">Leafs<\/span><span class=\"NormalTextRun SCXW126895903 BCX4\"> om <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW126895903 BCX4\">Unfolding<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW126895903 BCX4\">Flavors<\/span><span class=\"NormalTextRun SCXW126895903 BCX4\"> te lanceren. Samen maakten we een serie waarin hij met bijzondere gasten de onbekende smaak probeerde te achterhalen. Hij ging volledig in speurmodus om de zaak van de mysterieuze smaak op te lossen. Ook spoorde hij fans aan om mee te speuren, waardoor het hele gebeuren misschien wel de grootste speurtocht van ons land werd.<\/span><\/span><span class=\"EOP SCXW126895903 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Megawatt_Fieldmarketing-Desktop-Fanta-WhatTheFanta-07.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Megawatt_Fieldmarketing-Desktop-Fanta-WhatTheFanta-07.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Megawatt_Fieldmarketing-Desktop-Fanta-WhatTheFanta-03.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Megawatt_Fieldmarketing-Desktop-Fanta-WhatTheFanta-03.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Megawatt_Fieldmarketing-Desktop-Fanta-WhatTheFanta-06.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Megawatt_Fieldmarketing-Desktop-Fanta-WhatTheFanta-06.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;&#107;w&#97;st&#64;m&#101;g&#97;w&#97;t&#116;&#46;&#97;ge&#110;&#99;&#121;\">s.&#107;wast&#064;m&#101;&#103;&#097;&#119;&#097;tt.&#097;g&#101;n&#099;y<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r.dil&#108;e&#110;&#64;megaw&#97;&#116;t.a&#103;ency\">&#114;&#046;&#100;&#105;l&#108;en&#064;me&#103;aw&#097;t&#116;&#046;&#097;g&#101;n&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3276,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[104,105,106,97,107,95],"portfolio-tag":[],"class_list":["post-435","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content","portfolio-category-creative","portfolio-category-experience","portfolio-category-fanta","portfolio-category-media","portfolio-category-samsung","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fanta x What the Fanta - Megawatt<\/title>\n<meta name=\"description\" content=\"Fanta introduceert regelmatig een nieuwe smaak waar alleen insiders vanaf weten. 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