{"id":4609,"date":"2024-11-25T17:07:21","date_gmt":"2024-11-25T16:07:21","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=4609"},"modified":"2026-05-26T13:05:35","modified_gmt":"2026-05-26T11:05:35","slug":"van-online-naar-offline","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/hm-the-member-program\/","title":{"rendered":"H&#038;M x The Member Program"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>The Member Program<\/h1><\/div><div class=\"tags\"><ul><li>H&amp;M<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_FittingRoom_11_GeenTitles.00_00_34_05_DeNoise-scaled.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_FittingRoom_11_GeenTitles.00_00_34_05_DeNoise-scaled.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Van online naar offline<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Achtergrond<\/strong><br \/>\n<span class=\"TextRun SCXW100840313 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">H&amp;M<\/span><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u2019<\/span><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">s<\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> members zijn goud waard. Ze geven waardevolle inzichten en krijgen in ruil <\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">voor<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">deze<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">inzichten<\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> toffe deals en extra korting. <\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">O<\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">nline<\/span><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> converteren members precies zoals H&amp;M het <\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u2019<\/span><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">t <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">liefst<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">ziet<\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> maar op de winkelvloer valt er nog wat te winnen. De vraag van H&amp;M: hoe maken we <\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">ons<\/span> <\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">winkelpersoneel <\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">bewust<\/span><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> van<\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> alle kansen om shoppers te verleiden member te worden?<\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u202f<\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Maar ja, met zoveel medewerkers op de vloer, hoe bereik je ze op een luchtige manier zonder dat het aanvoelt als een les?<\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u202f<\/span><\/span><span class=\"TextRun SCXW100840313 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100840313 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Challenge accepted.\u00a0<\/span><\/span><span class=\"EOP SCXW100840313 BCX4\" data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_00_13_20_DeNoise-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_00_13_20_DeNoise-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_00_46_03_DeNoise-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_00_46_03_DeNoise-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_MemberAmbassador_11_GeenTitles.00_00_50_16_DeNoise-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_MemberAmbassador_11_GeenTitles.00_00_50_16_DeNoise-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Aanpak<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW82858004 BCX4\" \/><\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">We gingen voor: Gewoon. Goede. Content. Opgeknipt in zes hapklare thema\u2019s en hoofdstukken welke ge\u00efntroduceerd werden door luchtige videos. Hoe werkt het membership programma eigenlijk en waarom is het zo fijn \u00e9n belangrijk? Uit<\/span><span data-contrast=\"none\"> die video<\/span><span data-contrast=\"none\">\u2019<\/span><span data-contrast=\"none\">s haalden we pakkende snippets<\/span><span data-contrast=\"none\">, ter ondersteuning van de boodschap, <\/span><span data-contrast=\"none\">en werd de content omgezet in speelse gamification. Zo konden medewerkers snel en zonder moeite kennismaken met alle ins en outs van het membership.<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Van drop-games tot korte quizvragen en rank-games <\/span><span data-contrast=\"none\">\u2013 <\/span><span data-contrast=\"none\">elk spel gaf een speelse kijk op een ander onderwerp. <\/span><span data-contrast=\"none\">O<\/span><span data-contrast=\"none\">m de strategie te versterken, zetten we het See-Think-Do-Care-model in. Met behulp van onze creatieve teams, het productiehuis en digital experts <\/span><span data-contrast=\"none\">werd het niet alleen leuk en luchtig maar ook leerzaam en volledig on-brand.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images full-width-img\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_01_00_14_DeNoise-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_01_00_14_DeNoise-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Resultaat<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"><strong><span class=\"SCXW45617475 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">De<\/span><span data-contrast=\"none\"> betrokkenheid bij de H&amp;M-medewerkers<\/span><span data-contrast=\"none\"> steeg aanzienlijk!<\/span><span data-contrast=\"none\"> Bijna elke vestiging deed enthousiast mee en medewerkers raakten actief betrokken bij het membership-programma<\/span><span data-contrast=\"none\">.<\/span> <span data-contrast=\"none\">Belangrijk detail; <\/span><span data-contrast=\"none\">privacygevoelige data bleef onder de radar<\/span><span data-contrast=\"none\">. Belangrijk!<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Ook H&amp;M was tevreden met de aanpak <\/span><span data-contrast=\"none\">\u00e9<\/span><span data-contrast=\"none\">n<\/span><span data-contrast=\"none\"> de<\/span><span data-contrast=\"none\"> resultaten<\/span><span data-contrast=\"none\">. Strategie, ontwikkeling, uitvoer: on point.<\/span><\/p>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images full-width-img\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_FittingRoom_11_GeenTitles.00_00_34_05_DeNoise-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_FittingRoom_11_GeenTitles.00_00_34_05_DeNoise-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.&#107;&#119;as&#116;&#64;me&#103;&#97;wat&#116;&#46;&#97;g&#101;&#110;c&#121;\">&#115;&#046;kwa&#115;&#116;&#064;&#109;&#101;&#103;&#097;&#119;&#097;t&#116;.&#097;ge&#110;cy<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r.&#100;&#105;&#108;&#108;&#101;n&#64;megaw&#97;tt&#46;&#97;&#103;&#101;nc&#121;\">&#114;.&#100;ille&#110;&#064;&#109;e&#103;&#097;w&#097;&#116;t&#046;&#097;g&#101;n&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4593,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[105,106,98,107,100,108],"portfolio-tag":[],"class_list":["post-4609","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative","portfolio-category-experience","portfolio-category-hm","portfolio-category-media","portfolio-category-nierstichting","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M x The Member Program - Megawatt<\/title>\n<meta name=\"description\" content=\"Succescampagne &quot;Van online naar offline&#039;&#039;. 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