{"id":4827,"date":"2024-02-07T11:28:40","date_gmt":"2024-02-07T10:28:40","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=4827"},"modified":"2026-03-30T14:21:27","modified_gmt":"2026-03-30T12:21:27","slug":"easytoys-mount-clitoris","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/easytoys-mount-clitoris\/","title":{"rendered":"Mount Clitoris"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Mount Clitoris<\/h1><\/div><div class=\"tags\"><ul><li>EasyToys<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1054424937\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=95835245b2bbf4fc60bd0ed3523d396df1d690d15f677775354762332537ea96\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Sneller is niet altijd beter.<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Achtergrond<\/strong><\/p>\n<div>\n<p>Mt. Clitoris kwam uit de koker van Officer &amp; Gentleman agency \u2013 met deze campagne bracht EasyToys de orgasmekloof onder de aandacht. Omdat we met expliciete content te maken hebben is de kans groot dat deze afgekeurd wordt door de algoritmes van de verschillende online kanalen. Aan ons de vraag om de online adaptatie te verzorgen, het mediaplan te maken en de online campagne te voeren.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Concepting<\/li>\n<li>Strategy<\/li>\n<li>Advertising<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<li>Leadgeneration<\/li>\n<li>Gamification<\/li>\n<li>Performance<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EastToys-Website-1-1520x849.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EastToys-Website-1-1520x849.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Ep1-1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Ep1-1.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Ep2-1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Ep2-1.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Aanpak<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<div>\n<p>Het is wel begrijpelijk dat er duidelijke richtlijnen zijn maar in dit geval zouden ze eigenlijk een uitzondering moeten maken. Het gaat om educatie en awareness van een relevante uitdaging. De campagne is zelfs vroegtijdig gestopt (EasyToys richtte zich op een viral video op YouTube) dus we zijn uiteindelijk alleen gebrieft op de social kanalen waar alles heeft kunnen draaien. Door het concept te <span style=\"font-weight: 400;\">verrijken<\/span> met online middelen zoals cutdowns, memes en gamification hebben we het onderwerp zo breed mogelijk onder de aandacht gebracht.<\/p>\n<\/div>\n<p><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\">\u00a0<\/span><\/strong><\/span>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Tapping-game.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Tapping-game.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Resultaat<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"><strong><span class=\"SCXW45617475 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<div>\n<p>Het voornaamste doel was om awareness te genereren. Door slimme trucs zijn we bij elk van de social platformen (Meta, TikTok, Reddit en Snapchat) onder de benchmark CPM (Cost Per Mille) gebleven. Hierdoor is het ons gelukt om met circa 15% van het totale budget ruim 46% van de KPI (impressies) te behalen. Te weten; 24.048.244 impressies op een KPI van 56.406.493 impressies.<\/p>\n<p>&nbsp;<\/p>\n<p>Er hebben 14.935 mensen meegedaan aan de Clitoris Tapping Game. Daarbij kreeg je de boodschap dat sneller niet altijd beter is ;-). Probeer het hoogtepunt de volgende keer samen te bereiken #tipvanflip. De speciaal aangemaakte landingspagina is uiteindelijk 14.688 bezocht.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Mt.Clitoris-map-1-1520x853.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Mt.Clitoris-map-1-1520x853.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EasyToys-meme-2.webp\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EasyToys-meme-2.webp\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EasyToys-meme-1.webp\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EasyToys-meme-1.webp\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/portfolio\/peaky-blinders\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Peaky_Blinders_Bot_Right.png\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Peaky Blinders<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/portfolio\/ca_puffer\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Left.png\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">C&#038;A x Iconic Puffer<\/h2><div class=\"post-category\">C&amp;A<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;kw&#97;s&#116;&#64;&#109;&#101;&#103;&#97;watt.&#97;g&#101;&#110;&#99;&#121;\">&#115;&#046;&#107;wa&#115;t&#064;&#109;&#101;&#103;&#097;w&#097;&#116;t.a&#103;&#101;n&#099;&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;d&#105;&#108;le&#110;&#64;me&#103;&#97;w&#97;&#116;&#116;&#46;age&#110;&#99;&#121;\">&#114;&#046;&#100;&#105;l&#108;en&#064;&#109;&#101;&#103;aw&#097;t&#116;.&#097;g&#101;&#110;c&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4852,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[96,108],"portfolio-tag":[],"class_list":["post-4827","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-easytoys","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mount Clitoris - Megawatt<\/title>\n<meta name=\"description\" content=\"Met deze campagne bracht EasyToys de orgasmekloof onder de aandacht. Aan ons de vraag om de online adaptatie te verzorgen, het mediaplan te maken en de online campagne te voeren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/nl\/work\/easytoys-mount-clitoris\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mount Clitoris - Megawatt\" \/>\n<meta property=\"og:description\" content=\"Met deze campagne bracht EasyToys de orgasmekloof onder de aandacht. 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