{"id":5575,"date":"2026-04-09T12:34:26","date_gmt":"2026-04-09T10:34:26","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=5575"},"modified":"2026-05-20T18:06:56","modified_gmt":"2026-05-20T16:06:56","slug":"proteine-kantine","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/portfolio\/proteine-kantine-melkunie\/","title":{"rendered":"Melkunie x Prote\u00efne Kantine"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Prote\u00efne Kantine<\/h1><\/div><div class=\"tags\"><ul><li>Melkunie<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1181167911\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=7267c9f6f9399ecb869908fd94a2ea5835acaf3da7694969683d6631018a8897\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<b>Prote\u00efne Kantine<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Achtergrond<\/strong><\/p>\n<div>\n<p>Melkunie, het Nederlandse zuivelmerk sinds 1872 (!), vroeg ons om een positieve en relevante merkervaring voor hun PROTEIN-producten. Ze zijn niet de eerste die op de prote\u00efne-wagen springen, maar wel de meest \u2018down to earth\u2019. Wat extra prote\u00efne is goed voor iedere actieve medemens; daar hoef je geen topsporter of \u2018gymrat\u2019 voor te zijn. Als je op dinsdag een rondje gaat skeeleren, is het ook een prima aanvulling. Tijd om te proeven \u00e9n te delen!<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Strategy<\/li>\n<li>Concepting<\/li>\n<li>Social<\/li>\n<li>Advertising<\/li>\n<li>Video<\/li>\n<li>Photography<\/li>\n<li>Content<\/li>\n<li>Community<\/li>\n<li>Brand<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><video autoplay muted controls loop=\"\" playsinline preload=\"metadata\" id=\"vimeo-video\" class=\"vimeo-video\"><source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1181923590\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=c08df92bc3829db134695c99616b77312bdd8fd19c3657b16bee55297b121163\" type=\"video\/mp4\"><\/video><a id=\"play-button\" class=\"globle-play-btn\" data-fancybox href=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1181923590\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=c08df92bc3829db134695c99616b77312bdd8fd19c3657b16bee55297b121163\"><\/a><\/div><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Left-1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Left-1.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Aanpak<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<div>\n<p>Megawatt ontwikkelde de PROTEIN Kantine: een sportkantine op Utrecht Centraal waar de consument drie dagen lang van 07:00 tot 15:00 een Melkunie PROTEIN-product kon proeven. De 360-graden setting werd van alle kanten benut, van een potje basketballen tot een pingpongtafel. Je kon natuurlijk ook even zitten en genieten van je Melkunie PROTEIN-ontbijt of -lunch. Dit alles onder enthousiaste begeleiding van een gezellige kantine medewerker. Hij nodigde gasten uit voor een potje pingpong en sprak consumenten motiverend aan.<\/p>\n<\/div>\n<p>Om de activatie online ook tot leven te brengen, hebben we tijdens de activatie drie social items opgenomen in lijn met het concept. De video\u2019s werden snel ge\u00ebdit en direct live gezet, waardoor we deze middels geo-targeting konden pushen aan het publiek op locatie. Door ons advies en slimme OOH-inkoop op Utrecht Centraal stond het hele station, zowel fysiek als online, drie dagen lang volledig in het teken van Melkunie PROTEIN.[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Mid-1-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Mid-1-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Resultaat<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"><strong><span class=\"SCXW45617475 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<div>\n<p>Als de klant aan het einde van een activatie zegt dat ze \u2018FOMO\u2019 hebben, dan heb je het goed gedaan. De targets zijn gehaald en de debrief was open en eerlijk. In drie dagen hebben we 20.000 samples uitgedeeld. Bijzonder om te vermelden is de geweldige samenwerking op social met de klant. Als je de content snel, creatief en \u2018on brand\u2019 wilt delen, zijn korte lijntjes onderling cruciaal. Een S.O. naar team Melkunie PROTEIN!<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s&#46;k&#119;a&#115;&#116;&#64;mega&#119;att.a&#103;en&#99;&#121;\">&#115;.k&#119;&#097;st&#064;m&#101;g&#097;wa&#116;&#116;.&#097;&#103;&#101;&#110;&#099;y<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r.di&#108;l&#101;&#110;&#64;&#109;eg&#97;&#119;&#97;&#116;&#116;&#46;&#97;g&#101;&#110;c&#121;\">r&#046;d&#105;l&#108;en&#064;&#109;&#101;gawat&#116;.&#097;&#103;&#101;&#110;&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":5706,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[103,104,105,107,108],"portfolio-tag":[],"class_list":["post-5575","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand","portfolio-category-content","portfolio-category-creative","portfolio-category-media","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melkunie x Prote\u00efne Kantine - Megawatt<\/title>\n<meta name=\"description\" content=\"Megawatt ontwikkelde de PROTEIN Kantine voor Melkunie. 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