{"id":5887,"date":"2026-05-20T17:06:54","date_gmt":"2026-05-20T15:06:54","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=5887"},"modified":"2026-05-20T18:05:50","modified_gmt":"2026-05-20T16:05:50","slug":"ca-iconic-puffer-megawatt","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/portfolio\/ca_puffer\/","title":{"rendered":"C&#038;A x Iconic Puffer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Iconic Puffer Jacket<\/h1><\/div><div class=\"tags\"><ul><li>C&amp;A<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1193238035\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=7b95cbf42d2d268852d93699ad8f5f30dce5ff774040f3f05fcb43168180cd4c\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<b>C&amp;A: The Iconic Puffer<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Achtergrond<\/strong><\/p>\n<div>\n<p>De internationale warenhuisgigant C&amp;A begon ooit, in Nederland, met \u2018outerwear\u2019. Nu blijkt dat de gemiddelde consument niet direct aan C&amp;A denkt voor de aanschaf van een weerbestendige en stijlvolle winterjas. Zonde, want dat is precies waar het bekende merk zo goed in is. Om relevantie in de overweging van consumenten terug te winnen, introduceerde C&amp;A een nieuw hero-product: The Iconic Puffer. Het was aan ons om deze <i>banger<\/i> zowel online als offline te activeren en serieus op de proef te stellen.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Strategy<\/li>\n<li>Content<\/li>\n<li>Community<\/li>\n<li>Brand<\/li>\n<li>Positioning<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Top_Mid-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Top_Mid-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Top_Right.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Top_Right.png\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Aanpak<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<div>\n<p>Het creatieve idee draaide om een ervaring in de klantreis waarin het wisselvallige winterweer zelf overtuigt. In plaats van de jas centraal te stellen, richt onze activatie zich op de mindset van de consument met de prikkelende boodschap:<\/p>\n<p>&nbsp;<\/p>\n<p>\u201c<i>Our iconic puffer. Made to go outside. <\/i><i>Are you?<\/i>\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>In plaats van een klassieke fashion shoot plaatsten we modellen met de jas aan in extreme weersomstandigheden, zichtbaar voor zowel offline voorbijgangers als online scrollers. Bus- en tramhaltes werden bekleed met het puffer-materiaal en productdisplays, waardoor voorbijgangers de textuur en het comfort konden ervaren.<\/p>\n<p>&nbsp;<\/p>\n<p>Consumenten werden uitgenodigd om de jas zelf te testen in de \u201cTest Tube\u201d-activaties in drie steden: een unieke experience waarin bezoekers <i>the iconic puffer <\/i>uitprobeerden in gesimuleerde weersomstandigheden, gevolgd door een foto die direct als winkelvoucher diende. Door de creatieve uitvoering visueel, interactief en fysiek te maken, genereerde de campagne opvallende user-generated content, maximale aandacht in het straatbeeld en onverwachte, relevante merkimpact.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Mid-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Mid-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Left-1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Left-1.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Right-1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Right-1.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Resultaat<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"><strong><span class=\"SCXW45617475 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<div>\n<p>De activatiecampagne werd uitgerold in drie Europese steden \u2013 Amsterdam, M\u00fcnchen en Wenen \u2013 met een consistente media-invulling van OOH, bus- en tramhalte spectaculars, paid &amp; owned social content en interactieve displays.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Op de activatiedagen werden duidelijke pieken zichtbaar in winkelbezoeken, social engagement en merkperceptie.<\/p>\n<p>Ook het winkelgedrag veranderde aantoonbaar. Tijdens activatiedagen steeg het aantal bezoekers in nabijgelegen C&amp;A-filialen met +25% in Amsterdam, +26% in M\u00fcnchen en zelfs +90% in Wenen. Deze toename in traffic vertaalde zich direct naar omzet. De verkoop van winterjassen steeg tijdens de activatie met +125% in Amsterdam, +65% in M\u00fcnchen en +65% in Wenen. De resultaten laten zien dat de campagne verder ging dan zichtbaarheid: het be\u00efnvloedde daadwerkelijk consumentengedrag, stimuleerde winkelbezoeken en versterkte de merkperceptie op duurzame wijze.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s.kw&#97;&#115;&#116;&#64;m&#101;&#103;a&#119;att&#46;agen&#99;&#121;\">s&#046;&#107;wa&#115;&#116;&#064;&#109;&#101;&#103;a&#119;&#097;&#116;&#116;&#046;a&#103;&#101;ncy<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r.&#100;ill&#101;n&#64;m&#101;&#103;a&#119;at&#116;.&#97;genc&#121;\">r.&#100;&#105;&#108;&#108;en&#064;&#109;e&#103;awatt&#046;a&#103;e&#110;&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":5897,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[103,104,105,107,108],"portfolio-tag":[],"class_list":["post-5887","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand","portfolio-category-content","portfolio-category-creative","portfolio-category-media","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C&amp;A x Iconic Puffer - Megawatt<\/title>\n<meta name=\"description\" content=\"Our iconic puffer. 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