{"id":6340,"date":"2026-10-27T12:22:13","date_gmt":"2026-10-27T11:22:13","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=6340"},"modified":"2026-10-27T12:23:08","modified_gmt":"2026-10-27T11:23:08","slug":"netflix-x-love-is-blind","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/love-is-blind-netflix\/","title":{"rendered":"Netflix x Love is Blind"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Love is blind<\/h1><\/div><div class=\"tags\"><ul><li>Netflix<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Top_Mid-1.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Top_Mid-1.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<b>Is love really blind?\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Achtergrond<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Kun je verliefd worden op iemand die je nog nooit hebt gezien? In Love is Blind gaan singles op zoek naar echte liefde, zonder elkaar te zien. Ze daten in zogeheten pods, gescheiden door een dunne wand, en moeten het volledig hebben van gesprek en connectie. Na onder meer de Verenigde Staten, het Verenigd Koninkrijk en Polen kreeg de hitserie dit najaar ook een Nederlandse editie, met Nicolette van Dam en Bas Smit als presentatoren.<\/p>\n<p>&nbsp;<\/p>\n<p>De beste manier om het experiment te begrijpen? Het zelf ervaren. Daarom gingen de pods uit de serie de echte wereld in. Het concept en de creatie kwamen van het Poolse bureau Cudo, waar het idee eerder in Polen werd neergezet. Aan Megawatt de vraag om het concept naar Nederland te halen, af te stemmen op de Nederlandse markt en tot in de puntjes uit te rollen. Want werkt dit unieke datingexperiment ook voor Nederlanders?[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Brand Awareness<\/li>\n<li>Brand Activation<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Bot_Mid-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Bot_Mid-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Right-1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Right-1.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Aanpak<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Een bestaand concept vertalen naar een nieuwe markt klinkt eenvoudig, maar zit vol details. Megawatt nam de volledige productie en activatie voor zijn rekening: van het customizen van het concept voor Nederland tot bouw, transport, opbouw en eventmanagement. Midden in Hoog Catharijne in Utrecht verrezen twee geluiddichte pods, net als in de serie gescheiden door een wand en elk met een eigen ingang. Zo konden de daters elkaar in de wachtrij niet zien. Binnen zorgden een comfortabele stoel, sfeervolle verlichting en een tablet met gespreksstarters voor de juiste date-vibe. Via glazen panelen konden toeschouwers meekijken, maar n\u00edet meeluisteren. What happens in the pod, stays in the pod.<\/p>\n<p>&nbsp;<\/p>\n<p>Drie dagen lang kon iedere single van 18+ zich ter plekke aanmelden. Profiel aanmaken, voorkeuren invullen en wachten op d\u00e1t ene sms\u2019je: er is een match voor je gevonden. Daarna volgde een blind date van precies vijf minuten. Zeiden beide daters \u2018ja\u2019, dan gingen de deuren open en stonden ze voor het eerst oog in oog. Bij een \u2018nee\u2019 verlieten ze de pod zoals ze binnenkwamen: ongezien.<\/p>\n<p>&nbsp;<\/p>\n<p>Een datingexperiment vraagt om meer dan een goed gebouwde pod. Het vraagt om fijngevoeligheid. Ons team van hosts begeleidde iedere deelnemer van aanmelding tot (al dan niet) de grote reveal: warm, discreet en altijd met oog voor privacy en veiligheid. Want hoe stoer je ook bent, een beetje zenuwachtig word je wel als je op het punt staat te daten met iemand die je nog nooit hebt gezien. Ondertussen zorgde Truus online voor de buzz, met social content en de inzet van influencers.[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Mid_Mid-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Mid_Mid-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Bot_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Bot_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Bot_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Netflix_LoveIsBlind_Bot_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Resultaat<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"><strong><span class=\"SCXW45617475 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Bij Netflix draait het niet om harde cijfers, maar om de ultieme beleving. Drie dagen lang trokken de pods nieuwsgierige toeschouwers, zorgden ze voor gespannen gezichten in de wachtruimte en voor heel wat gesprekken over de vraag die de serie centraal stelt. Precies in de week dat het tweede deel van de serie verscheen, kon Nederland het experiment niet alleen kijken, maar ook zelf beleven.<\/p>\n<p>&nbsp;<\/p>\n<p>Drie bureaus, twee landen en \u00e9\u00e9n concept: dankzij korte lijntjes en een strakke samenwerking stond er in Utrecht een activatie die naadloos aansloot op de serie. Of de liefde \u00e9cht blind is, laten we graag aan de kijkers over. Wij hebben in ieder geval onze match gevonden: deze samenwerking ;-).[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/heineken-cannes\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/10\/180964_Megawatt_Webcases_Heineken-Cannes_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Heineken Global x Cannes<\/h2><div class=\"post-category\">Heineken Global<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/swiss-sense-summer-sale\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/09\/180964_Megawatt_WebsiteContent_TemplateSwiss_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Swiss Sense x Summer Sale<\/h2><div class=\"post-category\">Swiss Sense<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/07\/Stephan-Kwast-Owner-1013x1520.jpeg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.k&#119;a&#115;t&#64;&#109;e&#103;awat&#116;&#46;agenc&#121;\">&#115;.&#107;w&#097;&#115;t&#064;&#109;&#101;g&#097;wa&#116;t.&#097;ge&#110;&#099;&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/07\/Richard-Dillen-Owner-1013x1520.jpeg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r.&#100;&#105;&#108;le&#110;&#64;&#109;e&#103;&#97;&#119;a&#116;t.&#97;&#103;ency\">r.&#100;&#105;&#108;&#108;&#101;n&#064;&#109;egawat&#116;.age&#110;&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":6343,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[104,105,107],"portfolio-tag":[],"class_list":["post-6340","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content","portfolio-category-creative","portfolio-category-media","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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