{"id":5263,"date":"2025-09-26T13:45:57","date_gmt":"2025-09-26T11:45:57","guid":{"rendered":"https:\/\/megawatt.agency\/?p=5263"},"modified":"2026-02-06T15:59:23","modified_gmt":"2026-02-06T14:59:23","slug":"esn-betreedt-nederlandse-markt-met-grootschalige-campagne-push-forward","status":"publish","type":"post","link":"https:\/\/megawatt.agency\/nl\/esn-betreedt-nederlandse-markt-met-grootschalige-campagne-push-forward\/","title":{"rendered":"ESN betreedt Nederlandse markt met grootschalige campagne \u2018Push Forward\u2019"},"content":{"rendered":"

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ESN betreedt Nederlandse markt met grootschalige campagne \u2018Push Forward\u2019<\/h1><\/div><\/div>
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Megawatt verantwoordelijk voor 360\u00b0 campagne, inclusief de eerste fysieke ESN Store op Rotterdam Centraal.<\/h2>\n

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Na een competitieve pitch met toonaangevende bureaus heeft ESN (Elite Sports Nutrition) Megawatt gekozen als strategische partner voor de lancering op de Nederlandse markt. Het van oorsprong Duitse sportvoedingsmerk introduceert zich groots met de 360\u00b0 activatie \u2018Push Forward\u2019.<\/span><\/p>\n

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De activatie staat in het teken van grenzen verleggen, een filosofie die ESN weerspiegelt in haar productportfolio, leeft in de community en merkbeleving. De sled push, een iconische workout die onder meer terugkomt in Hyrox, vormt hierin het centrale symbool.<\/span><\/p>\n

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Het activatieplan omvat een mix van middelen en kanalen: een landelijke OOH-campagne, online video\u2019s, samenwerkingen met influencers en social advertising. Daarnaast een grootschalig experience programma met als hoogtepunt een uniek sportevent op Rotterdam Centraal waar alles in het teken staat van \u2018Push Forward\u2019. Daarnaast brengen ESN-atleten het concept tot leven door in eigen content hun verhalen en trainingsroutines te delen.<\/span><\/p>\n

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De aftrap vond twee weken geleden plaats met de opening van de allereerste fysieke ESN Store in Nederland, eveneens op Rotterdam Centraal. Hier konden consumenten de producten direct ervaren en onderdeel worden van de community.<\/span><\/p>\n

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Met deze ge\u00efntegreerde aanpak verwacht ESN de Nederlandse consument kennis te laten maken met het merk.<\/span><\/p>\n

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Mats van Egmond<\/strong> Country Manager ESN BENELUX: \u201cOm ESN als merk nog krachtiger neer te zetten, hebben we Megawatt gekozen voor een volledig activatieconcept. Met \u2018Push Forward\u2019 laten we niet alleen onze producten zien, we nodigen sporters uit om onderdeel te worden van een community die kwaliteit, transparantie en doorzettingsvermogen centraal stelt.\u201d<\/span><\/p>\n

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STEPHAN KWAST:<\/strong>
\n\u201cESN staat voor ambitie en kwaliteit. Met de 360\u00b0 campagne in Nederland zorgen we ervoor dat consumenten het merk niet alleen zien, maar ook \u00e9cht ervaren. Dit complete plan laat zien dat je een nieuwe markt kunt betreden door directe productervaringen te faciliteren en merkbeleving centraal te stellen.\u201d<\/span><\/p>\n<\/div>\n

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Let\u2019s work together<\/h2>

Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div>

\"Stephan<\/div>

Stephan Kwast<\/h2>

CEO<\/p>s.kwast@megawatt.agency<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_id=”scroll_down”][vc_column][vc_column_text css=”” el_class=”text-content”] Megawatt verantwoordelijk voor 360\u00b0 campagne, inclusief de eerste fysieke ESN Store op Rotterdam Centraal. [\/vc_column_text][vc_column_text css=”.vc_custom_1758888088904{margin-bottom: 20px !important;}” el_class=”text-content”] Na een competitieve pitch met toonaangevende bureaus heeft ESN (Elite Sports Nutrition) Megawatt gekozen als strategische partner voor de lancering op de Nederlandse markt. Het van oorsprong Duitse sportvoedingsmerk introduceert zich groots… Continue reading ESN betreedt Nederlandse markt met grootschalige campagne \u2018Push Forward\u2019<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[151,140],"tags":[],"class_list":["post-5263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uitgelichte-artikelen","entry"],"acf":[],"yoast_head":"\nESN betreedt Nederlandse markt met grootschalige campagne \u2018Push Forward\u2019 - Megawatt<\/title>\n<meta name=\"description\" content=\"De\u00a0Eindhoven Business Awards\u00a0zijn jaarlijkse onderscheidingen die worden uitgereikt door Eindhoven Business Network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/nl\/esn-betreedt-nederlandse-markt-met-grootschalige-campagne-push-forward\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESN betreedt Nederlandse markt met grootschalige campagne \u2018Push Forward\u2019 - 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