{"id":877,"date":"2024-05-08T08:23:57","date_gmt":"2024-05-08T08:23:57","guid":{"rendered":"https:\/\/megawatt.agency\/?p=877"},"modified":"2024-10-25T12:05:09","modified_gmt":"2024-10-25T10:05:09","slug":"internationale-campagne-voor-brabantia","status":"publish","type":"post","link":"https:\/\/megawatt.agency\/nl\/insights\/internationale-campagne-voor-brabantia\/","title":{"rendered":"Megawatt lanceert internationale campagne voor Brabantia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Megawatt lanceert internationale campagne voor Brabantia<\/h1><\/div><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><div class=\"iframe-wrp\"><iframe src=\"https:\/\/player.vimeo.com\/video\/805851301?h=1a81ae7305?background=1\"\n                            frameborder=\"0\"\n                            allow=\"autoplay; fullscreen; picture-in-picture\"\n                            allowfullscreen><\/iframe><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_id=&#8221;scroll_down&#8221;][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]De producten van Brabantia zijn toegespitst op design, duurzaamheid en gebruiksvriendelijkheid. De communicatie was tot nu toe dan ook vaak functioneel en gefocust op de producten zelf. Maar om het merk naar een volgend niveau te tillen werd Megawatt gevraagd \u00e9n uitgedaagd om de combinatie van product en mens te gaan opzoeken; wat hebben deze nou precies met elkaar gemeen?<em>\u00a0<\/em>In de nieuwe\u00a0campagne\u00a0<em>It\u2019s the Little Things<\/em> draait het om het vastpakken van een overkoepelende mentaliteit waarmee Brabantia ook een emotionele lading krijgt. Met deze feelgood-campagne wil het familiebedrijf een nieuwe beweging in gang zetten naar een bewuster en duurzamer leven thuis. De campagne laat zien dat juist de kleine dingen in het leven van grote waarde kunnen zijn.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cBrabantia is als Nederlandse wereldspeler met een rijke heritage natuurlijk een droomklant voor elk bureau. We zijn dan ook super trots op deze eerste campagne die we samen hebben neergezet. Het begin van een Brabants avontuur met internationale allure\u201d<\/em> aldus Simon Coolen, Creative Director Megawatt. De campagne is sinds 6 maart live in Nederland en Belgi\u00eb en zal daarna ook de landsgrenzen oversteken naar Frankrijk, het Verenigd Koninkrijk, Spanje en Duitsland.<\/p>\n<h2 class=\"p1\"><strong><br \/>\nConscious consumerism<\/strong><\/h2>\n<p>Ontspullen, respectvol omgaan met de wereld en dankbaar zijn voor de dingen die we hebben, dat is waar de campagne op focust.\u00a0<em>\u201cWij geloven dat juist de kleine dingen in het leven ontzettend waardevol zijn en het verschil kunnen maken. Vaak zijn het juist de kleine dingen die het verschil maken in design of functionaliteit. In deze nieuwe internationale campagne willen we consumenten inspireren om samen een mooier, plezieriger en duurzamer thuis te cre\u00ebren\u201d<\/em>\u00a0zegt\u00a0Mark Voncken, Chief Marketing &amp; Innovation Officer, Brabantia.[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221207_Brabantia_Bo_Bin_03_020-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221207_Brabantia_Bo_Bin_03_020-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221208_Brabantia_Hang_On_Bedroom_Detail_03_053-1014x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221208_Brabantia_Hang_On_Bedroom_Detail_03_053-1014x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221207_Brabantia_KV_Tuin_01_162-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221207_Brabantia_KV_Tuin_01_162-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/Jesse-van-Maanen-1013x1520.jpg\" alt=\"Jesse van Maanen\" \/><\/div><div class=\"content\"><h2>Jesse van Maanen<\/h2><p>Head of Concept &amp; Creation<\/p><a href=\"mailto:&#106;.&#118;&#97;nma&#97;&#110;en&#64;m&#101;&#103;&#97;&#119;&#97;&#116;t.a&#103;&#101;n&#99;&#121;\">j.van&#109;aa&#110;en&#064;&#109;&#101;&#103;aw&#097;tt&#046;&#097;ge&#110;&#099;&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.&#100;il&#108;&#101;&#110;&#64;&#109;eg&#97;wa&#116;t&#46;&#97;genc&#121;\">r&#046;&#100;il&#108;&#101;n&#064;mega&#119;&#097;&#116;t&#046;&#097;&#103;&#101;&#110;cy<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_id=&#8221;scroll_down&#8221;][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]De producten van Brabantia zijn toegespitst op design, duurzaamheid en gebruiksvriendelijkheid. De communicatie was tot nu toe dan ook vaak functioneel en gefocust op de producten zelf. Maar om het merk naar een volgend niveau te tillen werd Megawatt gevraagd \u00e9n uitgedaagd om de combinatie van product en mens te gaan opzoeken; wat&hellip; <a class=\"more-link\" href=\"https:\/\/megawatt.agency\/nl\/insights\/internationale-campagne-voor-brabantia\/\">Continue reading <span class=\"screen-reader-text\">Megawatt lanceert internationale campagne voor Brabantia<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[151,140],"tags":[],"class_list":["post-877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uitgelichte-artikelen","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Megawatt lanceert internationale campagne voor Brabantia - Megawatt<\/title>\n<meta name=\"description\" content=\"Megawatt lanceert internationale feelgood campagne voor Brabantia: it&#039;s the little things. 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