IT’s in the name.
Background
Createment asked us to rewrite their brand story and refine their visual identity to boost application numbers.
Approach
Createment trains individuals with no formal IT background to become skilled professionals. They help you find, develop and work on your talent. That’s how we arrived at the all-embracing pay-off: “Find IT. Train IT. Work IT.” This was supported by an in-depth brand story and new distinctive visual identity.
To recruit new applicants, we implemented a detailed marketing funnel strategy combined with gamification that successfully reached and engaged the right audience with the right message at the perfect moment.