Shining a new light on Philips.
Background
When you think of the light bulb, you think of Philips. But what about LED lighting? Professional installers around the world didn’t make the connection to Philips automatically. We were tasked with positioning Philips as the top choice for LED lighting among professional installers worldwide.
Approach
We highlighted the importance for installers around the world to get their jobs right on the first try. In a market where margins are shrinking, the ability to deliver quickly and flawlessly is essential. We showcased Philips’ deep understanding and support for installers through a complete 360-degree media mix that assists them at every step of the process.
Result
Our strategic media mix ensured that Philips LED lighting became synonymous with reliability and quality, securing its spot at the top of every professional installer’s list.
