CEO Stephan Kwast in conversation with Marketing Report

During a recent visit to the headquarters of Marketing Report, Stephan Kwast spoke with Peter Wybenga about the strategic merger of our four agencies, the focus on 360º activation campaigns within the Benelux, and our ambitious plans for further expansion in Europe.

Stephan explains how, six months ago, we still consisted of four separate agencies, each with its own specialization in marketing, advertising, digital services, and branding. While this structure offered many advantages for our clients, we decided to merge the agencies into one powerful entity, Megawatt, with a clear proposition. Our focus is now on 360º activation campaigns, an area in which we aim to grow further in the coming years, both in the Netherlands and the Benelux, and on a European level.