CEO Stephan Kwast in conversation with Marketing Report

During a recent visit to Marketing Report, Stephan Kwast spoke with Peter Wybenga about the strategic merger of our agencies and focus on 360º activation campaigns within the Benelux and our ambitious plans for further expansion in Europe.

Stephan explains how six months ago we still consisted of four separate agencies, each with their own specializations in marketing, advertising, digital services and branding. While this offered many advantages for our clients, we chose to merge the agencies into one powerful Megawatt with a clear proposition. Our focus is now on 360º activation campaigns, an area in which we want to develop further in the coming years, both in the Netherlands and the Benelux and on a European level.