Fresh and fruity
Background
Event activation is always a treat. It’s being at the right spot at the right time and give the audience something they actually want to try. When one of the most famous gun brands approaches us and asks for a creative brand activation (instead of the traditional product introduction), we are eager to dive in. Goal; an experience that resonates with the target group of 13-35 years. Moment; the (festival) summer of 2024.
Approach
During the festival season, we crafted a unique “Instagrammable” experience with the Sportlife Unexpected Freshness Dome. Visitors were immersed in an icy cave filled with cold air, smoke, white light, and sound effects. Within this dome, they journeyed through three phases: RELAX, where they could savour the minty freshness and enjoy a laid-back dance; REFRESH, featuring CO2 bursts and up-tempo music; and finally RECHARGE, where mint-scented snow fell and the bass reverberated. The experience concluded with an energising pep talk, leaving visitors recharged and full of vitality as they exited the dome.
Result
With a tight budget, we delivered a refreshing activation that was not only visually appealing but also impactful by engaging all the senses. It created an energetic and shareable (social) experience that attendees would remember. The connection with the Sportlife brand and their revitalised, refreshing mints is now back at the top of consumers’ ‘to buy’ lists.
Let's work together
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