Makes Something Loose.
Background
Ah, Mexicano®! It’s got to be more than just your average snack, hasn’t it? The aim? To create a brand with a personality all of its own—something that stands out and doesn’t end up being a generic term like Luxaflex or Labello. We want Mexicano® to be a powerhouse on the shelves and a showstopper in the display!
We’ve crafted clever buying motives that work their magic both in the freezer aisle and at the snack bar (think taste and a dash of emotion). After all, snack bars are vital partners in this delicious game, so the new brand character needs to make waves everywhere. Life’s far too short for boring snacks, wouldn’t you agree? Let’s celebrate the flavour and flair of Mexicano®!
Approach
We’ve given Mexicano® a right royal makeover for a smashing debut in the supermarket! With a cheeky positioning and a bold identity, the brand is strutting its stuff on the shelves like it owns the place.
We’ve backed this grand entrance with a full-on ATL campaign that teases the taste buds across TV, DOOH, OLV, and social media. Plus, we’ve jazzed things up with activations on Dumpert (hello, Stalen Ros and Dumpertreeten) and some buzzworthy influencers.
And let’s not forget our sharp B2B campaigns aimed at wholesalers and snack bar owners—ensuring Mexicano® remains the snack with personality even in your local chippy. It’s all about making a statement, isn’t it? Cheers to that!
Result
From a complete brand book to eye-catching social content, and from a standout ATL campaign to buzzworthy brand activations, we’ve made Mexicano® utterly irresistible—both in the freezer aisle and at the snack bar!
This success is all thanks to a rock-solid collaboration between our creative whizzes, media maestros, strategic geniuses, and production pros. So, fasten your seatbelts, folks! We’re just getting started! The best is yet to come!
Let's work together
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