Each project requires its own specific approach. We initiated a strategic session for Signify. The session revealed that the essence of the partner program is about ambition and healthy competition. Knowledge and skills are crucial and the will to learn is always there. The partners are driven and they never stop looking for inspiration and innovation. In addition, the overall communication should get a confidence boost. Being part of this program is something to be proud of, because it’s quite an exclusive partnership.
After reviewing all the data, we’ve written a brand manifesto. Based on this manifesto we’ve developed various marketing tools. The inspiring mood film, for example, is a translation of the most important pillars of the program. We’ve upgraded the landing page and web portal and added a case study framework. Every partner can ‘show off’ their work, so others can learn and get inspired