Summer’s over, back to school. For a lot of young people (between 15 and 25 years old) that’s reality right now. A great opportunity for The Athlete’s Foot, because who doesn’t want to be ‘Fresh’ on their first day of school? So, we came up with ‘Fresh 2 School’.

Together with illustrator Rik Stabel, we developed unique artwork for the campaign. His ridiculously cool designs were then brought to life via shops, a website, a newsletter and social media.