Fresh 2 school

The Athlete's Foot

Project insights

  • Copy
  • Social advertising
  • Email Marketing
  • Social content
  • Landingspage
  • Instore assets

Summer’s over, back to school. For a lot of young people (between 15 and 25 years old) that’s reality right now. A great opportunity for The Athlete’s Foot, because who doesn’t want to be ‘Fresh’ on their first day of school? So, we came up with ‘Fresh 2 School’.

Together with illustrator Rik Stabel, we developed unique artwork for the campaign. His ridiculously cool designs were then brought to life via shops, a website, a newsletter and social media.

By participating in the campaign, you could win tailor-made posters, socks or bags. On top of that, you had a shot at a one of a kind pair of Rik Stabel Nike Air Force 1’s. Absolute must-haves!