CASE
Every year we look forward to Fanta’s Halloween briefing. With last year’s success still in mind, we went full out again this year to realize a horrific full experience for them. This time with an upgrade: a partnership with Pathé. During Walibi Fright Nights and Pathé Horror Night, we once again scared the hell out of the target group (GEN Z). Trick or treat, anyone?
APPROACH
For four weeks, Walibi Fright Nights visitors held their breath when they entered the horror supermarket of Fanta. They were guided through the experience in three phases with a shopping list. The experience; packed with jump scares and creepy actors. Scared enough? Never. We continued and realized a Fanta Halloween take over during Pathé Horror Nights. In our creepy Trick or Treat Street, visitors and influencers became part of the TV commercial.
REALIZATION
A scary good collaboration with a unique result where every detail had to be right. We managed to recreate the mock-ups exactly; a 1-on-1 production with perfect execution. Result? ‘Share a scare’ all over the internet. All visitors and influencers (including Niek Roozen, Noah Zeeuw, Vincent Visser and Leafs) could record their own jumpscare. Trick or treat? We did both.
