Renewi: Minder nieuw, meer renew

Minder nieuw, meer renew

Renewi

Project insights

  • Social advertising
  • Email Marketing
  • Content creation
  • Social content
  • Online strategy

CASE
You can recycle paper up to 25 times. However, many companies choose for convenience and have it disposed via residual waste. That’s a shame! That is why Renewi (yes, that sustainable processing company) knocked on our door with the question: “How can we activate customers to switch to online purchase and improve the online shopper experience?” Megawatt Digital’s success formula data x creativity = result was fully deployed.

APPROACH
We have extended Renewi’s above the line campaign ‘Less new. More renew.’ to Google Display, YouTube, Facebook, Instagram, LinkedIn and Google Search. We created insight into the target group and made the campaigns measurable. No gut feeling and assumptions but numbers and data.

 We mainly worked in the think phase, with the goal: get customers to click through to the website. Therefore, we used the content of the existing campaign and extended it further in all online sales. In addition, we have created extra content to trigger customers to place an order online. Ready for some results?

RESULTS
Continue. Stay. Testing. That’s what we did to make ensure conversions and optimal results. We continued to adjust, test and optimize and found the right target groups. Results? Twice (!!) times lower advertising costs. Renewi’s B2B brand awareness has increased by 10% and all targets have been achieved. We will therefore continue to work with Renewi and new campaigns will be launched. Stay tuned!