CASE
TikTok, the fastest growing platform of 2022, chose Megawatt! They asked us to create an unforgettable festival activation in collaboration with Mojo. Location: Woo Hah!, Europe’s biggest hip-hop festival. The target audience of TikTok and Woo Hah! connect seamlessly with each other, so we could go wild on our creative concepts.
APPROACH
We developed a TikTok stage. From concept to branding and from visuals to furnishing: everything has been thought of. Every detail had to be right because TikTok and Woo Hah! expected perfection and the highest quality. We have recreated the mock-ups perfectly (made by the Advertising crew). It was a 1-on-1 production, with a perfect execution.
REALIZATION
The TikTok stage consisted of four connected containers, each decorated with different hip-hop atmospheres to make the coolest TikToks. We created ‘the lab’ were visitors entered a classic hip-hop studio and ‘shine’ where they were dazzled by glitter and disco balls. Quotes and rap lyrics could be found in ‘poetic justice’ and ‘the tunnel’ was inspired by rap formation ‘Opgezwolle’. Creators, festival visitors and influencers (including Anna Nooshin) came to our stage in big numbers. Curious about the content? Check TikTok!
