Megawatt launches recruitment campaign with gamification for STL

The target audience, young people, make decisions at the speed of a swipe. Megawatt dissected the campaign to find the perfect approach. The concept of MY WORLD goes beyond simply broadcasting a message; it’s about understanding and interpreting the industry. By posing the question, “How do you see the world of transport & logistics?” we initiate a dialogue with the target group. A fresh approach to identity was the next logical step. With a completely new visual style and campaign aesthetic, the first wave launched in September.

Speaking the language of the target group is crucial, which is why we partnered with promising directing talent Geerten Harmens. He has a keen understanding of how this generation engages with content. The campaign includes a gamified interest test for parents and students, dynamic photography, three captivating videos, snippets, social assets, compelling copy, social advertising, and email marketing. Megawatt brings its expertise to the forefront, executing the Touch, Tell, Sell mechanism of a successful campaign in its most optimal form. Megawatt’s success formula—data x creativity = results—remains central to exceeding every KPI set.