Megawatt launches brand experience for Fanta Netherlands

Last year, during Walibi Fright Nights, we demonstrated alongside Fanta that we truly understand our target audience (Gen Z). This year, we went all out for the Fanta Halloween campaign, delivering a terrifyingly immersive experience—this time with an upgrade: a partnership with Pathé. This allowed us to be present at the right locations and at the most relevant moment: Halloween. And thanks to the collaboration with the right influencers, we elevated the campaign to an even higher level!

Halloween is growing in popularity, making it an ideal opportunity for brands to capitalize on. Fanta has been doing this successfully for years, and we eagerly anticipate the Halloween briefing each year. For four weeks, visitors held their breath as they entered Fanta’s horror supermarket at Walibi Fright Nights. In three stages, they were guided through an experience filled with jump scares and creepy actors. We took things even further with a full Fanta Halloween takeover during Pathé Horror Night. In the eerie Trick or Treat Street, visitors and influencers—including Niek Roozen, Noah Zeeuw, and Vincent Visser—were immersed in the Halloween atmosphere with an activation inspired by the TV commercial. The result? Creepy content flooding the internet.