Naïf chooses Megawatt
Naïf, the B corp certified baby products company, is officially out of diapers. The growing organization asked Megawatt to help think about the introduction of the new refill sachets. Expressions; a major (social) campaign and a real life experience. Eva Storck, Concept Creative, came up with the campaign line; Babysteps, Big Impact.
Research shows that parents want the best for our child, but prefer to spare the environment as much as possible. So no new tubes or vials but a refill bottle and s achets. Naïf and Megawatt couldn’t agree more! The campaign video is deliberately small and with integrity, starring refill-powder and endearing baby feet. Together we celebrate baby steps toward a better world.
The campaign also called for an event. Of course we could have organized this for the fledgling parents but how fun is it to involve the real target group as well. So a baby run! During this Baby Run we celebrate, together with (influencer) parents, the innovative step Naïf is taking towards a greener future. Just as parents are immensely proud of their child’s first steps, Naïf is proud of these symbolic “baby steps” in its sustainable mission. The event is set up as a trail on whichbabiescan show off their crawling, tiger and walking skills.
The design and setting of the Baby Run were created collaboratively, the course–setting was realized by Megawatt. Our own entertainers talked the day enthusiastically talked enthusiastically, accompanied the children and handed out the prizes. There was a videographer was present to capture the moments in an atmospheric film Which we’ll share when it’s finished. Promise. Our project and event manager was also on site to make sure everything went smoothly, from the script to the coördination of the day. It was an extremely adorable and successful day where of course all the babies were the real stars of the show.
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