Megawatt Launches World’s Largest Grabbing Machine for Samsung

Megawatt won the Samsung tender last year with a bold concept: to produce the world’s largest grip machine. They selected one of the busiest locations in the Netherlands—Hoog Catharijne in Utrecht. It was a bull’s eye. The result? Hours-long queues of enthusiastic participants, all eager to grab the biggest prizes. Brand engagement at its finest!

‘We’re thrilled that we were entrusted with bringing this ‘impossible’ plan to life’, says Richard Dillen, Co-owner of Megawatt. ‘Working on this project was incredibly exciting and marks the beginning of a fantastic collaboration between Samsung and Megawatt. For every marketer, it’s a dream to see a brand take off like this, and we are incredibly proud of our team.’ adds Richard Gravemaker, Account-Director of Megawatt.