Enter the Maze with Samsung

Did you spot us? Over the past few months, we’ve been all over the Netherlands and Belgium for the launch of Samsung’s latest Galaxy S23. Each weekend, a new city was selected where passers-by could explore the Samsung Maze and discover all the features of the Galaxy S23 smartphone. The goal? To increase brand love and generate buzz, sparking curiosity among the target audience—all in line with Samsung’s promise: Life opens up with Galaxy.

With an eye-catching botanical maze, we captured the attention of everyone brave enough to enter. Using augmented reality add-ons, visitors navigated their way through the maze, uncovering all the features of the new smartphone. Discover all five features? There were crazy prizes up for grabs, including the latest Galaxy S23. With over 7,500 visitors, hundreds of prizes given away, and countless happy faces, this was an activation to remember!