A homage to our homes.
Background
For years, Brabantia’s campaigns centered on showcasing their products. But to truly connect with hearts as well as homes, it was time to introduce a new aspirational brand message.
Approach
“It’s the little things” serves as a gentle reminder that life isn’t about bigger, better or faster. Brabantia guides us towards what truly matters. Back to the essentials. Back home, the center of your universe. It’s an invitation to embrace a more conscious and sustainable way of living, showing us that it’s often the little things in life that hold the greatest value.
We decided to harness the power of neuroscience and tested various edits using EEG and eye-tracking technology to understand how audiences emotionally engage with our content. This allowed us to fine-tune the edits and ensured that every frame and every word hit home.
