Turning no-no’s into “Yes, oh yes!”
Background
Getting EasyToys noticed online is not so easy, because when it comes to social media, anything that even remotely flirts with eroticism is a no-go. That sucks. So, we needed to crack a hard nut: how to advertise sex toys without explicitly showing them. Or in other words: how to fuck the system.
Approach
Ordinary items from the kitchen have found their way to the bedroom. From cucumber-turned-dildos to spatulas for spanking. EasyToys thinks we deserve better.
We crafted content that’s cheeky enough for humans to chuckle, but subtle enough to fly under Meta’s radar. Our ads led to a clever quiz that guided users to find their ideal toy and tempted them with a discount voucher as a sweet bonus.
Results
The campaign didn’t just hit the spot, it reached new highs! With a whopping conversion rate of nearly 30% we can safely say we outsmarted the algorithms. This includes everyone who fully completed and submitted the personality test form. And just between us, it seems women are particularly keen on this kind of toy story…
Let's work together
We create maximum energy for brands. Ready to supercharge your brand? Let's meet!
