Sharing the vibe of Eindhoven.
Background
Together with Eindhoven365, we aimed to showcase Eindhoven’s bold spirit and draw even more City Explorers to our vibrant home.
Approach
Eindhoven isn’t just another city with typical souvenirs. Instead, the real treasures are the people themselves. From Doornakkers to Strijp-T, they know all the coolest places to be.
We drew inspiration from the people whose mentality and spirit shaped our city. This became the heart of our campaign. We captured this vibe in a manifesto, which was carefully crafted after heartfelt interviews with city ambassadors who shared insider tips that make a visit to Eindhoven genuinely unforgettable.
Results
The campaign struck a chord with both locals and visitors and successfully showcased the unique spirit of Eindhoven. The manifesto and snippets boosted excitement for the city, while the mini documentary deepened this connection by offering a more intimate look. In the end, we didn’t just present Eindhoven as a nice place to visit, but as a lively experience powered by its dynamic community and vibrant energy.
