A breath of fresh air.
Background
Fisherman’s Friend wanted a youthful makeover to become more relevant with a younger target audience.
Approach
Life can throw some pretty frustrating curveballs, like realizing your new boss is impossible to deal with. In these moments, you can either give up or power through. (In Dutch: FF doorbijten.)
Our campaign features someone facing everyday challenges with grit and determination. Through a series of videos, we show how a dose of Fisherman’s Friend offers not only refreshing breath, but also helps you tackle life’s hurdles head-on.
Let's work together
We create maximum energy for brands. Ready to supercharge your brand? Let's meet!
