Clothes make the man, no matter the occasion.
Background
H&M wanted to stay top-of-mind with its male audience through the global 360° campaign “Wear the Moment.” We were asked to craft local content that perfectly fit this theme.
Approach
Who better to bring this campaign to life than Daan Boom, the Best Dressed Man of 2018? Together with his friends Tobias and Jasper they crafted the video series “Wear that feeling: the challenge.” In this series, Daan challenges Tobias and Jasper to find the perfect outfit for very specific, seemingly ordinary moments.
Each episode featured a new challenge, pushing the limits of everyday style. Alongside the three chaotic episodes, we created a shoppable look-book for each challenge on the H&M website. This look-book was seamlessly integrated into the website and optimized for sharing across social media, allowing viewers to shop the featured looks directly and effortlessly.
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