An iconic collaboration.
Background
Jack Daniel’s x WOEI! This iconic collab fuses the rich heritage of Jack Daniel’s with the streetwear vibes of cult store WOEI in an exclusive limited-edition bomber jacket. The result? A unique piece that exudes both style and character. Our challenge was to build an online bridge between Jack Daniel’s enthusiasts and streetwear fanatics. Engaging the target audience and driving sign-ups were key.
Approach
Reaching the right audience at the right time begins with a strong strategy and the use of the right media mix. We also divided the campaign into phases, each with its own specific settings. By running various awareness campaigns around Rotterdam and across the Netherlands with teaser content about the new collaboration between Jack and WOEI, interest was sparked. Then, footage from the ‘reveal event’ was promoted (paid) to launch the competition.
Result
To give a glimpse of the success: the awareness campaigns were purchased through a Reach & Frequency approach. This approach allows you to buy the reach in advance with a guaranteed CPM price. In addition to this tactic, we fine tuned multiple facets, ultimately generating 14,620 leads. For reference, the set KPI was 4,000 leads. Conclusion? When you know what you’re doing, it always works out. On to the next successful campaign.
Shout-out and thanks to Did Another Thing for concept and production.
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