Wake me up, before you Go Go
Background
Megawatt took Jacobs Douwe Egberts on an inspirational trip to Lowlands, resulting in a great assignment: convince the Lowlands visitor that Douwe Egberts is right for them by conveying the brand message authentically. And when do you fancy your cup of coffee the most? Exactly: Good morning, Lowlands!
Approach
“Good morning, Lowlands, we’re back! Your favourite Coffee Alarm from Douwe Egberts.” Every morning, armed with backpacks full of steaming, deliciously aromatic coffee, we roamed the campsites. The coffee was served in iconic D.E cups featuring festival-specific conversation starters to spark connections between people. With sleepy eyes but big smiles, the warm coffee was gratefully received. Wonderful conversations, wild stories, and enthusiastic plans were shared while gathered around the coffee cart.
Result
With an above average rating from the visitors, we can conclude that a Douwe Egberts cup of coffee in the morning was considered ‘very welcome.’ We also scored highly on the list of all Awareness Activations at Lowlands. In summary, we provided a warm, familiar experience where everyone immediately felt at home at one of the six Lowlands campsites. We’re happy, Jacobs Douwe Egberts is happy, and our Superchargers rated the activation with the highest score possible.
