Viva la resistencia
Background
At the launch of the new season of La Casa de Papel, Netflix challenged us to create an unforgettable experience for fans that matched the thrilling intensity of the series.
Approach
We transformed the former gold vault of De Nederlandsche Bank in The Hague, now a stylish hotel, into a lifelike set from La Casa de Papel. This location became the stage for an immersive experience where fans could participate in a simulated heist.
In the run-up to the new season’s launch, we invited 60 influencers to take part in the activation and share their experiences with their followers. During the launch weekend, we gave 30 lucky fans the chance to test their skills as part of La Resistencia. We also involved unsuspecting passersby in the action, making the activation even more memorable and perfectly capturing the intense atmosphere of the series.
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