Over nimme zee‘k toch!
Background
“Ferry is back and everyone should know it”, Netflix said. “Consider it done”, we replied.
(You know, the one from the Dutch Netflix hits Undercover and, naturally, Ferry.)
Approach
We delved deep into the (fan) culture and tapped into Ferry’s well know love for PSV. From this starting point we created a savvy content strategy and orchestrated a series of guerrilla stunts that made it look like Ferry and his gang were taking over not just PSV, but the entire city of Eindhoven.
Our campaign kicked off with a viral video of Ferry at Cafetaria De Willem, which he boldly renamed De Ferry. We then scaled up Ferry’s takeover, with Ferry renaming city streets after himself. And trust us, that was just the warm-up.
Results
Oh boy, this blew up. (Luckily not literally. You never know with Ferry...) With just 6 owned posts, we made headlines and reached 7.7 million people – not only highlighting the series but truly bringing it to life.
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