Did anyone say “stopping power”?
Background
Then Squid Game took the world by storm, Netflix us to create an unforgettable activation that connected to the massive hype.
Approach
Naturally, we re-created the iconic ‘Red Light, Green Light’ game from the series, including a towering 4-meter-tall talking doll! We got it up and running (pun intended), from idea to production, all within just two weeks.
Results
Thousands of fans lined up to play the game, which grabbed the attention of various media outlets. We didn’t spend a single cent on advertising. That earned us a Cross Media Award in the category Cross Media Case – and Squid Game became the biggest hit series Netflix has ever had in the Netherlands. So, in the end, the real winners were Netflix and us. No question about it.
Let's work together
We create maximum energy for brands. Ready to supercharge your brand? Let's meet!
