Less new, more renew.
Background
Renewi wanted to activate customers to switch to online purchase and improve the online shopper experience.
Approach
We extended Renewi’s above-the-line campaign “Less New, More Renew” across various digital platforms including Google Display, YouTube, Facebook, Instagram, LinkedIn and Google Search. We gained deep insights into the target audience and made our campaigns measurable. No more gut feelings and assumptions, but hard numbers and data. Additionally, we created extra content to entice customers to place orders online.
Results
Through testing and optimizing we reduced advertising costs by half and surged Renewi’s B2B brand recognition surged by 10%. And to top it off we earned a SAN Accent in the Business-To-Business category.
