Where nature meets technology.
Background
For the launch of the Samsung Galaxy S23, Samsung embraced a global campaign themed around botanical beauty. Our task was to develop an activation that would allow Gen Z to interactively engage with the phone and discover its standout features: a 200-megapixel camera, a unique Nightography mode and a flawless selfie mode.
Approach
Inspired by the idea that both botanical gardens and technology are full of discoveries, we crafted a visually captivating and highly Instagrammable setting. In this immersive activation, participants navigated through a beautiful maze and playfully uncovered the unique features of the new Galaxy S23. Those who discovered all three key features received fantastic prizes.
Results
The activation attracted over 7,500 visitors and thousands of prizes were given away, ranging from flower seeds to a brand-new Galaxy S23 phone. Nobody left the maze empty-handed.
By integrating gamification and utilizing Snapchat, we added a playful dimension to the botanical experience, significantly boosting engagement with the younger audience.
Let's work together
We create maximum energy for brands. Ready to supercharge your brand? Let's meet!
