Will you make it?
Background
SintLucas, one of the most renowned schools for creative makers, asked us to create a standout recruitment campaign to attract young, creative talent.
Approach
Whatever your creative passion, SintLucas is where your future begins. We brought this idea to life with a simple yet powerful formula: ‘Kom jij… en word je…’ (Do you come… and will you become…). This approach clearly illustrates what students will be doing during their studies and what they can become afterwards.
Building on this idea, we developed 8 distinct characters, each representing one of SintLucas’s study programs. Naturally, the students themselves took center stage in our campaign, starring in both video and photography. We also developed a distinctive graphic style that we can use for years to come.
