Refresh yourself.
Background
Sprite wanted a way to reinforce their repositioning during WOO HAH!, Europe’s biggest hip-hop festival.
Approach
WOO HAH! is packed with young, stylish festival-goers who always want to look fresh. However, the dusty or muddy festival grounds make that quite challenging.
That’s why we created the Sprite Refresh Stage. Modeled after a car wash, this experience takes visitors through various refreshing stages, ending with the ultimate refreshment: a can of Sprite.
