Every.
Body.
Happy.

Background
Swiss Sense was transitioning from a premium brand to a mainstream favorite, shifting its focus from products to people. They embraced a new approach of creating customized beds to suit everyone’s needs. This major change in strategy called for a new, clear tagline that would effectively capture and convey their broader vision. 

Approach

We introduced ‘For. Every. Body.’. A promise that focuses on the person, rather than the bed. Because no two people are the same, yet everyone wants a bed that suits them perfectly. 

We launched this theme with a heartfelt commercial that captures vivid snapshots of everyday life. Complemented by a poetically crafted voice-over, Swiss Sense expands its story from the bedroom to the full spectrum of life. Because a bed is more than just for sleeping; it’s the cornerstone of a healthy, happy and enriched life.