It is new.
It’s blue.
And everyone is talking about it.
Background
Fanta regularly introduces a mysterious new flavor known only to insiders. Even the packaging reveals nothing, except that it’s Fanta. They brought us on board to spark a local buzz that would match the global #WhatTheFanta hype and wrap up an unforgettable finale.
Awards
Dutch Creativity Award - 1e plaats - 2023
Awwwards Site of the Day 2023
Awwwards Site of the Day 2023
Approach
We joined forces with rapper Leafs to roll out Unfolding Flavors, a series in which he teams up with a lineup of special guests and viewers in search of the unknown flavor. He went into full detective mode to crack the case of the mystery flavor and encouraged fans to join the conversation, turning the whole thing into what might just be the nation’s grandest guessing game ever.
