We created two special ‘moments of fame’ for all festival-goers. In collaboration with Mindshare and Studio M, we developed an AR filter for the pre-phase of the campaign, allowing visitors to experience what it feels like to be in the spotlight even before the festivals began.  

The activation was further enhanced with the “Winner Club,” a silent disco lottery featuring special guests Katja Schuurman, Ruben van der Meer, and Willy Wartaal. Do you know the Winner Cam from American sports? This stadium camera was central to the entire activation, scanning the crowd. If you got ‘spotted,’ you appeared on the big screen, often to hilarious results! 

Direct engagement. We didn’t just reach thousands of festival-goers; we also created a strong connection with the Eurojackpot brand. The combination of live activations and digital interaction through the AR filter resulted in an integrated brand experience that went beyond typical festival presence. Social media filled up in no time with stories from the audience, as well as from Katja, Ruben, and Willy.