Megawatt opens Korean Galaxy cafés throughout the Netherlands

Korean Galaxy AI Cafés? Samsung?

Korean culture is more popular than ever in the Netherlands. With the rise of kimchi, K-pop, and series like Squid Game, it’s no surprise. That’s why Megawatt and Samsung have teamed up to create a unique experience, complete with Korean texts, colorful neon lighting, and even a Korean-speaking bartender.

At the Galaxy AI Café, visitors are presented with a shortlist on a Samsung device powered by Galaxy AI. The shortlist features various Korean delicacies. Using the Circle to Search feature with Google, visitors can look up information about their favorite snack and order it from the bartender through the AI feature Live Translate—because the bartender speaks Korean. This immersive experience showcases the extensive capabilities of Galaxy AI in a truly unique way. An effortlessly translated WhatsApp conversation with a Korean-speaking bartender is the perfect way to demonstrate the convenience of Galaxy AI. Language barriers disappear, even when you’re on vacation in Korea!

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Richard Gravemaker

Richard Gravemaker

Account Director

r.gravemaker@megawatt.agency
Richard Dillen

Richard Dillen

CCO

r.dillen@megawatt.agency