ESN enters the Dutch market with a large-scale campaign, 'Push Forward'

Megawatt responsible for a 360° campaign, including the first physical ESN Store at Rotterdam Centraal.

Here’s a natural-sounding British English translation of the full text:

After a competitive pitch with leading agencies, ESN (Elite Sports Nutrition) chose Megawatt as strategic partner for the launch on the Dutch market. The originally German sports nutrition brand introduces itself on a grand scale with the 360° activation ‘Push Forward’.

The activation centres on pushing boundaries, a philosophy that ESN embodies in its product portfolio, within the community, and in brand experience. The sled push, an iconic workout that also features in Hyrox, forms the central symbol.

The activation plan combines a mix of media and channels: a nationwide out-of-home (OOH) campaign, online videos, collaborations with influencers, and social advertising. In addition, a large-scale experiential programme culminates in a unique sport event at Rotterdam Centraal, with everything geared around ‘Push Forward’. ESN athletes will also bring the concept to life by sharing their stories and training routines in their own content.

The launch took place two weeks ago with the opening of the very first physical ESN Store in the Netherlands, also at Rotterdam Centraal. Here consumers could experience the products firsthand and become part of the community.

With this integrated approach, ESN expects Dutch consumers to become acquainted with the brand.

Mats van Egmond, Country Manager ESN BENELUX: “To position ESN even more strongly as a brand, we have chosen Megawatt for a full activation concept. With ‘Push Forward’ we’re not only showcasing our products; we’re inviting athletes to become part of a community that places quality, transparency, and perseverance at its core.”

STEPHAN KWAST: “ESN stands for ambition and quality. With the 360° campaign in the Netherlands, we ensure that consumers don’t just see the brand but truly experience it. This complete plan demonstrates that you can enter a new market by facilitating direct product experiences and making brand experience central.”