Welcome to the Maze
Background
Netflix needs no introduction, and neither does the series Squid Game. The South Korean show not only won multiple awards but was also the first non-English language series to achieve global success. Therefore, the worldwide activation for the long-awaited second season was not only grand but as immersive as the series itself. In collaboration with Paloma and Truus, Megawatt prepared for their largest activation ever.
Approach
As part of Netflix’s international campaign for the release of the new season of Squid Game, visitors were given the chance to experience what it’s like to become a real Pink Guard. They participated in a maze filled with various challenges and trials to test whether they were ‘Pink Guard’ ready.
We won’t say much more; just watch the footage. There are no words for the magnitude and awesomeness of this immersive experience. Just watch.
Result
Sometimes we can share numbers and cold hard facts, but in this case, that was not the focus. Netflix is all about experience and appreciation. The goal was to create the most mind-blowing activation for this specific series or film and ensure that our viewers had the time of their lives. Did we achieve that? Without a shadow of a doubt!
Let's work together
Wij creëren maximale energie voor merken. Klaar om je merk te superchargen? Let’s meet!
