Megawatt gives wild animals a voice

A 5-star review for swimming with dolphins or a cool photo with wild tigers? If these animals could talk, they would describe it as a nightmare. That’s why World Animal Protection works tirelessly to create a world where animal welfare truly matters, and animal cruelty no longer exists. A crucial step in achieving this is ending the exploitation of animals for profit in the tourism industry. To reach a broad audience and engage more supporters, World Animal Protection partnered with Megawatt for an impactful campaign centered around the theme: “Wildlife – Not Entertainers.” Megawatt applied its winning formula: insight x creativity x reach = results.

The campaign concept, “Animal Review,” gives animals the chance to explain how they truly experience tourist attractions. Leveraging modern deepfake technology, we literally gave a voice to a dolphin and a lion. Hear for yourself what these animals have to say, because tourist attractions or excursions that involve direct contact with wild animals are never animal-friendly.