Megawatt launches international campaign for Brabantia
Brabantia’s products focus on design, sustainability and user-friendliness. Thus far, communication has often been functional and focused on the products themselves. But to take the brand to the next level, Megawatt was challenged to look for the combination of product and people; what exactly do they have in common? The new campaign It’s the little things is all about capturing a mindset that also gives Brabantia an emotional charge. With the feel-good campaign, the family business wants to start a movement towards a more conscious and sustainable life at home. The campaign shows that precisely the little things in life can be of great value.
As a Dutch global player with a rich heritage, Brabantia is a dream client for every agency. We are very proud of this first campaign that we have created together. The beginning of a Brabantia adventure with international allure. The campaign has been live in the Netherlands and Belgium since March 6 and will subsequently be visible in France, the United Kingdom, Spain and Germany.
The campaign focuses on de-cluttering, respecting the world, and begin grateful for what we have. We believe that it is precisely the little things in life that are incredibly valuable and can make a difference. Often it is the little things that make the difference in design or functionality. In this new international campaign, we want to inspire consumers to create a more beautiful, enjoyable and sustainable home together.
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