Surprise carnival cracker for Mexicano®
Carnival, snacks and music belong together. But a real carnival cracker about the Mexicano® was still missing. Until now. Brabant-based 360° activation agency Megawatt took matters into their own hands and surprised their client with a party song of stature.
“Mexicano® has everything it takes to claim cult status within carnival,” Megawatt said. “That’s why we wanted to make a song that everyone can effortlessly sing along to. Not too commercial, but above all lol. Hence the title Sometimes Mini, Sometimes XXL. A fat nod to the many different sizes of … Mexicano® (what did you think?).”
Collaboration that gives you energy
For two years now, Megawatt and Mexicano® have joined forces. “What makes this collaboration special is the energy that comes from the collaboration and the work we create. What we put into it we also get back. As a result, trust grows. And that leads to extra space and energy for these kinds of initiatives that come about completely proactively and with full commitment.”
Anneloes Dekkers, Brand Marketer at Goodlife Foods/Mexicano®: “I am mega surprised with such a delicious hit! A huge honor and super cool that they did this for us.”
Megawatt is open to other brands that want to get a carnival cracker (or other surprise).
Also available for listening on Spotify.
Credits:
Concept and lyrics: Myron Berger
Lead vocals: Bo Verbiest
Background vocals: Myron Berger, Pieter Claessens
Figurants: Gonnie, Manon, Sebastian, Ries, Lynn, Doyke
Video & editing: Niels Spierings
Thanks to Chris & Lucie from Cafetaria de Willem
Let's work together
Wij creëren maximale energie voor merken. Klaar om je merk te superchargen? Let’s meet!
