The art of the perfect location

Finding the perfect location is a crucial aspect of nearly every experiential project we create. We can devise the most innovative activations, but without a suitable location, our efforts would fall flat. In this blog, I’ll share more about my role as a location manager and what goes into securing the ideal spot.

My role 

As a location manager, my job is to find the perfect venue that brings a project’s vision to life and ensures everything runs smoothly on the day of execution. This involves everything from securing permits to coordinating relationship management. In short, anything related to the location falls under my responsibility!

Aligning with the Project Vision

The first step is ensuring the client has a clear vision for the project. This includes understanding the objective, target audience, and campaign deployment strategy. At Megawatt, we offer support across various areas of expertise to ensure the best possible outcome. Once the vision is solidified, the next step is to consider where the target audience spends their time—whether in daily life or at work. Are there specific locations that align perfectly with their needs? With this information in hand, it’s time to plan. How many campaign days are required, and what will the activation schedule look like? Trust me, this can be quite the puzzle!

Preparations

With the plan finalized and client approval secured, the real work begins! Most locations require a permit, which can be obtained either privately or through the municipality, depending on the type of venue. But what kind of permit is needed? This varies slightly from one municipality to another. For example, a brand activation in a public space often requires a temporary event or promotional permit.

When applying for a permit, it’s crucial to start early. The process takes time and expertise to navigate, so it’s essential to be proactive.