Bavaria: Zo. We mogen weer

Zo. We mogen weer


Project insights

  • Concept
  • Campaign video
  • Script
  • Music
  • Models
  • Campaign slogan
  • Online commercial

For some time, hanging out with your friends on a sunny cafe terrace wasn’t possible. Like many others, Bavaria was eager to serve those delicious cold beers on a warm summer’s eve. They asked Megawatt Advertising to create a content piece revolving the re-opening of bars and cafe’s.


Everyone is aware of the how, what and why regarding the closure of the catering industry. It’s time for some joy and happiness and the proverbial ‘light at the end of the tunnel’. We found our "angle" in the Bavaria motto: "Serious about beer, light-hearted in life".



We’ve developed a striking piece of content in a very short time. From idea to production to launch in 1.5 weeks? Megawatt Advertising does the trick. Bavaria's trusted figurehead, Huub Smit, shone in the online commercial.